Property Google Friendly URLS are very helpful when it comes to SEO. By Having property Google Friendly URLS you will have a much better chance of being found for long tail SEO aka when clients search Google, Bing and such by address. Only placeholders found in format 1 and format 2 can be used for custom. MLSID must always be at the end. Please note that the mls number will exist at the end of every URL in order to maintain a unique page URL.
Example Without Google Friendly URLS, Notice that just the MLS number is at the end.
Example with Google Friendly URLS:
Make sure to read the "Payment:" section and if you are not clear please contact sales for more information.